Why Content Strategists Need To Understand UI & UX There’s nothing new about content marketing. Storytelling, as we know, is as old as humankind itself. Brands have been weaving stories around their goods and services since time began. Or, at least as early as 1732, when Benjamin Franklin began publishing the yearly Poor Richard’s Almanac to prom...
5 Benefits from Training Your Employees to Write Professionally For fresh graduates, the next big step to take is to look for a job. However, many individuals face a huge skills gap between college and the actual work environment. According to a 2016 survey, 44...
How to Use Automation to Deliver Personalised Cross Channel Content A channel is any route your business can take to reach a customer. This includes: ● Your Website ● Direct Mail ● Emails ● Social Media ● PPC advertising ● Online Catalogs ● Print Advertising ● Radi...
The Evolution of the Chief Marketing Officer WHY THE ROLE OF THE CHIEF MARKETING OFFICER IS CHANGING The evolution of new technologies, tools and market dynamics are ever changing the job specification of the Chief Marketing Officer, the rising importance of data in particular has thrown this remit into question. According to the IBM Chief ...
The Current State of the Digital Publishing Ecosystem Paying the Ferryman – The Current State of the Digital Publishing Ecosystem In the same week it was announced that the total UK ad market grew by 7.5% in 2015 – the fastest rate since 2010 – the UK press reported an 11% fall in advertising revenue. A week previously Facebook reported record earni...
Chief Meaning Officer: The Evolution of the Marketing Role As part of Next Generation’s Leadership Series most recent event we were joined by Aidan McCullen – Senior Partner: Imagination and Strategy with Katawave Business Imagination Studio In this session Aidan presented on the topic of “CMO Reimagined: The changing role of the Chief Marketing Officer”...
What Makes a Great Leader: According to Ted Talks From business, to social groups – a great leader is essential for success, be it on a daily basis as a result of motivation to success in tasks or competitions. If you are a leader it is imperative that you strive to be great and embrace methods and tips from other leaders. Ted Talks, regularly c...
Are you equipped to attract talent from a shrinking talent pool? SHRINKING TALENT POOLS BECAME A SIGNIFICANT CHALLENGE FOR BUSINESSES When you ask a business about its top challenges for 2016 – you can be pretty certain that recruiting and talent retention are high on the list, however doing so isn’t as easy as it used to be. As the economy continues to rise, ...
2016: The Year Of The Counter Offer 2016: THE YEAR OF THE COUNTER OFFER “I’ve lost the last 7 Candidates I have offered to either a counter offer from other companies or counter offers from their existing employer” – Head of Function, Big 4 Accountancy Practice in Dublin. As Ireland continues to impress with economic growth, the ne...
