How to Use Automation to Deliver Personalised Cross Channel Content A channel is any route your business can take to reach a customer. This includes: ● Your Website ● Direct Mail ● Emails ● Social Media ● PPC advertising ● Online Catalogs ● Print Advertising ● Radio and Television ● Mobile Marketing ● Apps To create an intelligent marketing plan, you’ve got to co...
5x Major Impacts of Data Science in Ireland on Top Industries There is no doubt about it – data will have and probably is already making a significant impact on your organisation. Whether you work in agriculture, construction, manufacturing, technology, touri...
8 Work Email Writing Mistakes You Should ALWAYS Avoid When you really start to think about how much content you write at work for communication alone, it’s insane to think about how many words you must be writing per day. From your daily check-in to y...
The Evolution of the Chief Marketing Officer WHY THE ROLE OF THE CHIEF MARKETING OFFICER IS CHANGING The evolution of new technologies, tools and market dynamics are ever changing the job specification of the Chief Marketing Officer, the rising importance of data in particular has thrown this remit into question. According to the IBM Chief ...
The Current State of the Digital Publishing Ecosystem Paying the Ferryman – The Current State of the Digital Publishing Ecosystem In the same week it was announced that the total UK ad market grew by 7.5% in 2015 – the fastest rate since 2010 – the UK press reported an 11% fall in advertising revenue. A week previously Facebook reported record earni...
Chief Meaning Officer: The Evolution of the Marketing Role As part of Next Generation’s Leadership Series most recent event we were joined by Aidan McCullen – Senior Partner: Imagination and Strategy with Katawave Business Imagination Studio In this session Aidan presented on the topic of “CMO Reimagined: The changing role of the Chief Marketing Officer”...
What Makes a Great Leader: According to Ted Talks From business, to social groups – a great leader is essential for success, be it on a daily basis as a result of motivation to success in tasks or competitions. If you are a leader it is imperative that you strive to be great and embrace methods and tips from other leaders. Ted Talks, regularly c...
Are you equipped to attract talent from a shrinking talent pool? SHRINKING TALENT POOLS BECAME A SIGNIFICANT CHALLENGE FOR BUSINESSES When you ask a business about its top challenges for 2016 – you can be pretty certain that recruiting and talent retention are high on the list, however doing so isn’t as easy as it used to be. As the economy continues to rise, ...
2016: The Year Of The Counter Offer 2016: THE YEAR OF THE COUNTER OFFER “I’ve lost the last 7 Candidates I have offered to either a counter offer from other companies or counter offers from their existing employer” – Head of Function, Big 4 Accountancy Practice in Dublin. As Ireland continues to impress with economic growth, the ne...
