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The Evolution Of The Cmo

The Evolution of the Chief Marketing Officer

WHY THE ROLE OF THE CHIEF MARKETING OFFICER IS CHANGING The evolution of new technologies, tools and market dynamics are ever changing the job specification of the Chief Marketing Officer, the rising importance of data in particular has thrown this remit into question. According to the IBM Chi...
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Chief Meaning Officer: The Evolution of the Marketing Role

As part of Next Generation’s Leadership Series most recent event we were joined by Aidan McCullen – Senior Partner: Imagination and Strategy with Katawave Business Imagination Studio In this session Aidan presented on the topic of “CMO Reimagined: The changing role of the Chief Marketing Offic...
Current State Digital Publishing Ecosystem

The Current State of the Digital Publishing Ecosystem

Paying the Ferryman – The Current State of the Digital Publishing Ecosystem In the same week it was announced that the total UK ad market grew by 7.5% in 2015 – the fastest rate since 2010 – the UK press reported an 11% fall in advertising revenue. A week previously Facebook reported record ea...
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What Makes a Great Leader: According to Ted Talks

​From business, to social groups – a great leader is essential for success, be it on a daily basis as a result of motivation to success in tasks or competitions. If you are a leader it is imperative that you strive to be great and embrace methods and tips from other leaders.Ted Talks, regularly c...
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Are you equipped to attract talent from a shrinking talent pool?

SHRINKING TALENT POOLS BECAME A SIGNIFICANT CHALLENGE FOR BUSINESSES When you ask a business about its top challenges for 2016 – you can be pretty certain that recruiting and talent retention are high on the list, however doing so isn’t as easy as it used to be. As the economy continues to ...
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2021: The Year Of The Counter Offer

As Ireland continues to impress as one of the fastest growing economies in the EU, the need for strong employees to meet the expanding workflow and business requirements is also growing.Despite the pandemic, many industries are growing rapidly but there is one problem…There are too many jobs and ...