The 4-Step Content Marketing Strategy for Online Businesses Any single business will not be able to set off on the development and growth journey without a well-thought-out marketing strategy on its table. You can have a perfect product to sell or service to provide, but struggle to spread a word about it among people. Thus, you need marketing to build th...
What We’re Getting Wrong About AI Artificial Intelligence (AI) has a serious branding problem - and most of us are exacerbating it. The bulk of conversations taking place around AI are dystopian in nature, proclaiming that robots a...
9 Creative Employee Wellness Ideas People Will Love Some illnesses and injuries can’t be avoided, but many sources of health problems can: One out of every four dollars employers pay for health care is tied to unhealthy lifestyle choices or conditio...
Soft Skills and Their Importance in the Current Market Over the past number of years, I have noticed a trend in the market whereby companies are mapping their cultures and identifying their core values and what type of person will fit, and thrive within their organisation. Ireland has become a hub for the Pharma and Biopharma industry, which has seen...
Traits of An Outstanding Digital Marketing Professional Over the last few years, we’ve helped hundreds of marketers secure new jobs within the industry. When you work so closely with people in a certain role as we have, one of the more interesting things you can do is try to determine the skills that make someone successful in that role. This is parti...
