Why Content Strategists Need To Understand UI & UX There’s nothing new about content marketing. Storytelling, as we know, is as old as humankind itself. Brands have been weaving stories around their goods and services since time began. Or, at least as early as 1732, when Benjamin Franklin began publishing the yearly Poor Richard’s Almanac to prom...
5 Benefits from Training Your Employees to Write Professionally For fresh graduates, the next big step to take is to look for a job. However, many individuals face a huge skills gap between college and the actual work environment. According to a 2016 survey, 44...
How to Use Automation to Deliver Personalised Cross Channel Content A channel is any route your business can take to reach a customer. This includes: ● Your Website ● Direct Mail ● Emails ● Social Media ● PPC advertising ● Online Catalogs ● Print Advertising ● Radi...
Soft Skills and Their Importance in the Current Market Over the past number of years, I have noticed a trend in the market whereby companies are mapping their cultures and identifying their core values and what type of person will fit, and thrive within their organisation. Ireland has become a hub for the Pharma and Biopharma industry, which has seen...
Traits of An Outstanding Digital Marketing Professional Over the last few years, we’ve helped hundreds of marketers secure new jobs within the industry. When you work so closely with people in a certain role as we have, one of the more interesting things you can do is try to determine the skills that make someone successful in that role. This is parti...
