The 4-Step Content Marketing Strategy for Online Businesses Any single business will not be able to set off on the development and growth journey without a well-thought-out marketing strategy on its table. You can have a perfect product to sell or service to provide, but struggle to spread a word about it among people. Thus, you need marketing to build th...
What We’re Getting Wrong About AI Artificial Intelligence (AI) has a serious branding problem - and most of us are exacerbating it. The bulk of conversations taking place around AI are dystopian in nature, proclaiming that robots a...
9 Creative Employee Wellness Ideas People Will Love Some illnesses and injuries can’t be avoided, but many sources of health problems can: One out of every four dollars employers pay for health care is tied to unhealthy lifestyle choices or conditio...
5 Reasons Why Your Employees Want to Leave And How To Remedy This When good employees leave a company, morale suffers, productivity dips, and remaining colleagues struggle with the increased workload until a replacement has been found. Along with this, additional training and recruitment costs are incurred, and the onboarding process of new hires can often resu...
Productivity Hacks to Make You a More Dynamic Marketer As a marketer, you’re constantly on call. Whether it’s responding to emails, building client relationships, researching content, project management or strategizing your next major campaign, doing it all can take a toll on your productivity levels. Though multitasking is a trait most people take p...
6 Tips On How To Make Remote Employees Work For You The topic of remote work has become a topic of hot debate lately with some companies seeing it as an investment that can pay off for employees and employers alike, while other companies like Yahoo have completely banned it as they found it to hurt productivity. Ray O’Connor, the south-west region...
How to Create A Team Of Brand Advocates Within Your Company Empowering employees to publicly promote and support your company as a brand advocate can give you a significant edge in the war for attracting high-quality talent. The recent trend towards marketing an employers brand and utilising social recruiting to find candidates have opened up the possibil...
5 Things Employers Can Do To Improve Gender Equality In The Workplace Despite the strides that have been made in improving gender equality in companies, female workers are still paid significantly less than their male counterparts, and women continue to be underrepresented in senior management roles. While discrimination and unequal pay is illegal, the facts show t...
