Why Content Strategists Need To Understand UI & UX There’s nothing new about content marketing. Storytelling, as we know, is as old as humankind itself. Brands have been weaving stories around their goods and services since time began. Or, at least as early as 1732, when Benjamin Franklin began publishing the yearly Poor Richard’s Almanac to prom...
5 Benefits from Training Your Employees to Write Professionally For fresh graduates, the next big step to take is to look for a job. However, many individuals face a huge skills gap between college and the actual work environment. According to a 2016 survey, 44...
How to Use Automation to Deliver Personalised Cross Channel Content A channel is any route your business can take to reach a customer. This includes: ● Your Website ● Direct Mail ● Emails ● Social Media ● PPC advertising ● Online Catalogs ● Print Advertising ● Radi...
5 Reasons Why Your Employees Want to Leave And How To Remedy This When good employees leave a company, morale suffers, productivity dips, and remaining colleagues struggle with the increased workload until a replacement has been found. Along with this, additional training and recruitment costs are incurred, and the onboarding process of new hires can often resu...
Productivity Hacks to Make You a More Dynamic Marketer As a marketer, you’re constantly on call. Whether it’s responding to emails, building client relationships, researching content, project management or strategizing your next major campaign, doing it all can take a toll on your productivity levels. Though multitasking is a trait most people take p...
6 Tips On How To Make Remote Employees Work For You The topic of remote work has become a topic of hot debate lately with some companies seeing it as an investment that can pay off for employees and employers alike, while other companies like Yahoo have completely banned it as they found it to hurt productivity. Ray O’Connor, the south-west region...
How to Create A Team Of Brand Advocates Within Your Company Empowering employees to publicly promote and support your company as a brand advocate can give you a significant edge in the war for attracting high-quality talent. The recent trend towards marketing an employers brand and utilising social recruiting to find candidates have opened up the possibil...
5 Things Employers Can Do To Improve Gender Equality In The Workplace Despite the strides that have been made in improving gender equality in companies, female workers are still paid significantly less than their male counterparts, and women continue to be underrepresented in senior management roles. While discrimination and unequal pay is illegal, the facts show t...
