Why Content Strategists Need To Understand UI & UX There’s nothing new about content marketing. Storytelling, as we know, is as old as humankind itself. Brands have been weaving stories around their goods and services since time began. Or, at least as early as 1732, when Benjamin Franklin began publishing the yearly Poor Richard’s Almanac to prom...
5 Benefits from Training Your Employees to Write Professionally For fresh graduates, the next big step to take is to look for a job. However, many individuals face a huge skills gap between college and the actual work environment. According to a 2016 survey, 44...
How to Use Automation to Deliver Personalised Cross Channel Content A channel is any route your business can take to reach a customer. This includes: ● Your Website ● Direct Mail ● Emails ● Social Media ● PPC advertising ● Online Catalogs ● Print Advertising ● Radi...
Job Interview Preparation: 5 Key Steps To Landing Your Dream Job Similar to exams, job interviews can cause you to feel nervous and anxious as the big day approaches. You won’t get a second chance to make a first impression, so preparation is critical if you want to boost your confidence and stand out from the pack. Thankfully, interview preparation is not com...
5 Honest Truths About Why You Didn’t Get Picked For An Interview Have you ever wondered why you haven’t been contacted for a job interview? Waiting for an email or call from a company to schedule an interview and then questioning why you haven’t been selected for the most challenging part of the job search process. You were pretty confident with your applicati...
How To Build A Simple Digital Marketing Report Your CEO Will Love According to a report by The Fournaise Marketing Group, 80% of CEOs don’t trust marketers. Ouch. And, if that wasn’t bad enough, the report also found that CEOs think: 78% of marketers “lose sight of what their job is: to generate more customers/demand for their products or services.” 75% of mark...
The Conference Call Survival Guide: 6 Tactics To Make Them Work For You Conference calls can make even the most patient person want to tear their hair out. Think about the last time you were on a conference call with someone in a different location to you. Did you run into any communication challenges — people or technology related? Did you find yourself continually ...
