Why Investing in Employer Branding is Now More Important Than Ever Imagine if top talent found its way to you? Rather than you having to go and find it. This needn’t be the stuff of daydream... if you build your employer brand. Think of all the time and money you would save if you had a steady stream of enquiries from highly qualified individuals who wanted to w...
The demand for talent is as strong as ever during Covid-19 There has long been a demand for talent. And that demand is here to stay. That may be surprising news, considering the devastation Covid-19 has wreaked on the economy. While the lockdown has been n...
Ireland Employment Covid-19 Survey: 5 findings of how jobs are being affected by the pandemic If ever there was a time when the concept of six degrees of separation seems more real than ever before, it’s now. Running alongside the health crisis the country is facing is the economic crisis. ...
Signs That You Are a Difficult Boss and Tips on How to Change It Are you the kind of boss employees change jobs to get away from? Can your employees stand you? Unfortunately, you may never get the answers to these questions, unless you take some “you” time to evaluate what kind of boss you are. It might be a tough thing to do, especially because of the many ha...
Viva Customer Experience! Welcome to the Chief Experience Officer. There was a time long, long ago when you would walk into the local village bakery/butcher/grocer/tailor and be greeted by name. You might then be offered a treat, maybe a favourite of yours or something new. You felt included in the business, your feedback was valued (and you got something for no...
Turning Staff into Brand Champions An idea has emerged that staff is a useful tool to improve your brand ratings - both externally with customers, and internally with peers and when recruiting new starters. This isn't rocket science and it's not a new idea - every interaction that a staff member has with clients could make or brea...
How to Utilise MCommerce To Build Brand Loyalty It's not easy running a business in the modern world. Increasingly, your competitors are not just those local businesses offering the same product or service, but every business offering that same product or service, or indeed all those other businesses which claim that your product or service is...
Benefits of Content Personalisation for B2B Marketers Marketing strategies stand at the base of any successful company, and in today’s business climate, digital trends are the ones that remain most relevant. A while ago, content was seen as a communication strategy in the B2C setting, B2B businesses acknowledging fewer benefits here. With digital tr...
