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Boss

Signs of a Difficult Boss | Next Generation

Are you the kind of boss employees change jobs to get away from? Can your employees stand you? Unfortunately, you may never get the answers to these questions, unless you take some “you” time to evaluate what kind of boss you are. It might be a tough thing to do, especially because of the many ha...
Cxo Chief Experience Officer

Chief Experience Officer Insights | Next Generation Blog

There was a time long, long ago when you would walk into the local village bakery/butcher/grocer/tailor and be greeted by name. You might then be offered a treat, maybe a favourite of yours or something new. You felt included in the business, your feedback was valued (and you got something for no...
Brand Adocates

Turning Staff into Brand Champions | Next Generation

An idea has emerged that staff is a useful tool to improve your brand ratings - both externally with customers, and internally with peers and when recruiting new starters. This isn't rocket science and it's not a new idea - every interaction that a staff member has with clients could make or brea...
Mcommerce

Utilizing mCommerce for Brand Loyalty | Next Generation

It's not easy running a business in the modern world. Increasingly, your competitors are not just those local businesses offering the same product or service, but every business offering that same product or service, or indeed all those other businesses which claim that your product or service is...
B2b Content Personalisation

Benefits of Content Personalisation for B2B Marketers

Marketing strategies stand at the base of any successful company, and in today’s business climate, digital trends are the ones that remain most relevant.  A while ago, content was seen as a communication strategy in the B2C setting, B2B businesses acknowledging fewer benefits here. With digita...