Spotlight: Will Egan | Irish Digital Marketing Leaders Today we're excited to keep off a new series of interviews with digital marketing leaders in Ireland where we’ll pick the brains of those tasked with building cutting edge customer experiences and give you an inside look at the current state of marketing in Ireland - and where it’s heading next. ...
Why Career Networking Could Lead To Your Dream Job in 2020 At this time of year, all sorts of blog articles make their way onto the internet with advice for the next 12 months. Our blog is different. We’re also taking cognisance of the new beginning Januar...
Meet The Future CEOs - The Chief Ethics Officers As the problems arising from Silicon Valley’s tech bro culture have manifested themselves in all kinds of social and political problems, some quarters are calling for more adult supervision in the ...
Signs That You Are a Difficult Boss and Tips on How to Change It Are you the kind of boss employees change jobs to get away from? Can your employees stand you? Unfortunately, you may never get the answers to these questions, unless you take some “you” time to evaluate what kind of boss you are. It might be a tough thing to do, especially because of the many ha...
Viva Customer Experience! Welcome to the Chief Experience Officer. There was a time long, long ago when you would walk into the local village bakery/butcher/grocer/tailor and be greeted by name. You might then be offered a treat, maybe a favourite of yours or something new. You felt included in the business, your feedback was valued (and you got something for no...
Turning Staff into Brand Champions An idea has emerged that staff is a useful tool to improve your brand ratings - both externally with customers, and internally with peers and when recruiting new starters. This isn't rocket science and it's not a new idea - every interaction that a staff member has with clients could make or brea...
How to Utilise MCommerce To Build Brand Loyalty It's not easy running a business in the modern world. Increasingly, your competitors are not just those local businesses offering the same product or service, but every business offering that same product or service, or indeed all those other businesses which claim that your product or service is...
Benefits of Content Personalisation for B2B Marketers Marketing strategies stand at the base of any successful company, and in today’s business climate, digital trends are the ones that remain most relevant. A while ago, content was seen as a communication strategy in the B2C setting, B2B businesses acknowledging fewer benefits here. With digital tr...
