over 2 years ago by Emma Quinn

The Explosive Collision of Digital Marketing and Data Science

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The Explosive collision of digital marketing and data science, and how it is molding how we work and our day to day marketing tasks!

Every two days we are creating more data than what was created between the dawn of time and 2003! As humans we are creating an extraordinary amount of data, with only a few individuals who can monetise this data gold.

So how is this data affecting our digital marketing industry?  It’s making an impact!! This impact is one that is going to continue changing how our systems work, as show on this infographic.

THE INFOGRAPHIC, THE EXPLOSIVE COLLISION OF DIGITAL MARKETING AND DATA SCIENCE SHOWS THAT:

  • 7 million bytes produced per second, per human;
  • 5 quintillion bytes produced every day, worldwide;
  • Over the next 5 years, Paid Advertising will move from Cost Per Click, to Cost Per Conversation.

THERE WILL BE TWO MAIN CHALLENGES FACING THESE COMPANIES WHO FULLY EMBRACE DATA INTO THEIR MARKETING MIX:

  • The amount of data is only going to increase, so deciding what to use will be vital. Editing is key!
  • This data surge will lead to a rise in the complexity of data sets as the industry is barely a decade old and has a long way to go.

Linda Davis, CEO  and Morgan Cummins, Senior Talent Acquisition Partner – Digital Marketing of Next Generation, explain how Data Science is going to impact our future, and continue to grow over the coming years:

’’Data Science is a real emerging job family and one that is only set to grow in the coming years’’  – Linda Davis

‘’The amount of data is only going to increase, so deciding what to use will be vital’’ – Morgan Cummins 

Last year, Silicon Republic reported that Ireland is on the edge of a Data Science Tsunami In the article, Ireland is described as a forerunner in the data science industry.  With the biggest tech giants, Google, Facebook, Twitter and ebay, calling Ireland their European HQ home there is a need for data scientists, but a lack of graduates possessing these necessary skills.

Edel Lynch, Accenture’s head of analytics in Ireland is quoted in the article, “The data scientist is going to be one of the hottest jobs of the 21st century – it’s already an area in hot demand – but the teachers themselves weren’t aware of that,” . Data Science education is one of the biggest hurdles facing this growing industry. To help combat this issue, Accenture has joined forces with the Irish Maths Association, in order to encourage secondary school students to use maths and statistics as tools to rationally solve challenges in real-world situations. With a reported 21,000 potential job vacancies by 2020 in the industry of Data Science, an education in Data Science is urgently needed.

DATA SCIENCE AND SOCIAL MEDIA

Facebook have created a Data Science research department, including it’s own Facebook page and website. Facebook’s venture into Data Science is extremely important for the company’s continued growth, but also provides infographics and data analysis for the masses, including this research piece on the NFL Fan Friendship’s on Facebook.  It’s interesting pieces like this that will be shared across digital media, and beyond.

Twitter have also created their own Data Science hub. The @TwitterData handle shares infographics, and links to infographs they have created from trending twitter moments, and topical discussions. Even an infograph of Americas favourite summer ice-cream.! 

Using Data Science in these fun and clever ways is the perfect example of getting Data Science into the masses and sparking interest in the millennial generation. This interest is what will urge the younger generations to follow in the Data Science footsteps.

Many of us don’t realise how often we use, and produce, data on a day to day basis. Our infographics breaks down the data, and takes a look into how it is going to expand, and how it will affect our Digital Marketing future.