Why Content Strategists Need To Understand UI & UX There’s nothing new about content marketing. Storytelling, as we know, is as old as humankind itself. Brands have been weaving stories around their goods and services since time began. Or, at least as early as 1732, when Benjamin Franklin began publishing the yearly Poor Richard’s Almanac to prom...
5 Benefits from Training Your Employees to Write Professionally For fresh graduates, the next big step to take is to look for a job. However, many individuals face a huge skills gap between college and the actual work environment. According to a 2016 survey, 44...
How to Use Automation to Deliver Personalised Cross Channel Content A channel is any route your business can take to reach a customer. This includes: ● Your Website ● Direct Mail ● Emails ● Social Media ● PPC advertising ● Online Catalogs ● Print Advertising ● Radi...
The Complex Landscape of Talent Attraction and Retention Talent are the pulse of all successful businesses and with talent at a premium and technology changing the landscape of how we do business, getting to your customers is becoming more difficult particularly where the channel mix is getting more complex and fragmented the business landscape is more...
How to Answer Difficult Job Interview Questions You are searching online for your next job and you come across a posting that jumps out at you. You read through the spec and send your CV and play the waiting game. You receive a call – they want to meet you for an interview – brilliant! What’s next? The interview. And you know the questions the...
Next Generation Recruitment – CSR Activities 2016 Corporate Social Responsibility, or CSR, is becoming more and more important to companies. From an employee engagement point of view and also from the customers. Studies have found that consumers are 55% more likely to purchase from a socially responsible company* In early 2016 when Next Generati...
