Why Content Strategists Need To Understand UI & UX There’s nothing new about content marketing. Storytelling, as we know, is as old as humankind itself. Brands have been weaving stories around their goods and services since time began. Or, at least as early as 1732, when Benjamin Franklin began publishing the yearly Poor Richard’s Almanac to prom...
5 Benefits from Training Your Employees to Write Professionally For fresh graduates, the next big step to take is to look for a job. However, many individuals face a huge skills gap between college and the actual work environment. According to a 2016 survey, 44...
How to Use Automation to Deliver Personalised Cross Channel Content A channel is any route your business can take to reach a customer. This includes: ● Your Website ● Direct Mail ● Emails ● Social Media ● PPC advertising ● Online Catalogs ● Print Advertising ● Radi...
How To Use Social Media To Accelerate Your Job Search Social media can be an invaluable tool when embarking on a job hunt. Nowadays, most employers and recruitment agencies are using social media to identify and source the best candidates for roles, so even if you’re not a fan, you should try to incorporate it into your job search strategy. It gives...
The Beginner’s Guide To Building An Effective Personal Brand If you’re working for a company, you have probably invested significant time into helping improve the company’s brand. This may be through work you have done directly to change the perception of the brand if you’re working in a brand or marketing role, but also indirectly through working on a par...
How To Tackle the “What is Your Greatest Weakness?” Question Let’s pretend you’re in an interview and as far as you can tell, everything has been going great so far. You’ve nailed every question that was asked, provided clear examples of how you performed in previous roles, and dodged any mistakes you’ve made in past interviews. But, wait…something terribl...
How To Avoid Burnout: 5 Strategies You Need To Implement Today Sure, you love your job. You wouldn’t stay in it if you didn’t love it, right? Well, let’s at least pretend you do for the moment. Do you feel annoyed, exhausted, and ready to throw in the towel on a job that once made you leap out of bed with excitement every morning? It may be due to burnout, a...
Top 5 Digital Marketing Blogs Every Savvy Marketer Should Follow Do you struggle to keep up to date on what’s happening in the digital marketing industry? We don’t blame you if you do. It moves at such a fast pace that it can be difficult to follow along to every algorithm change, updates to the interfaces of marketing platforms, and the latest tactics and str...
