about 7 years ago by Next Generation

How To Write A Winning Sales CV

How To Write A Winning Sales Cv

For any sales job you need to know how to write a winning sales CV; if you can’t sell yourself, how can you sell a product? Here we look at some of the things you need to take into consideration when updating your CV for a sales role. Take a look at our Free CV templates too for some inspiration after reading the tips below.

First impression counts

With the average recruiter spending 5-7 seconds looking at your CV it’s essential to make a good first impression and include the information they want to know “ can you sell?

First things first, formalities! Get the structure right, if you’re CV is engaging the recruiter will want to read more.


Include your total years of sales experience, industries you've worked in and show some personality. Include a couple of outstanding sales achievements. This is the first thing the hiring manager will read so be engaging; 4-5 lines is plenty!


Job specs often stipulate that you have a ‘proven track record in sales’ – you know you can sell so prove it!

Include the employer name, dates, job title, responsibilities and achievements. Provide specific and measurable details, quantify everything you’ve done as numbers are easier to scan than words. Specify what you sold, who you sold to and how much you sold? Here are a few ideas:


  • Sales targets e.g. Responsible for a revenue target of €1.5m annually
  • KPI’s e.g. Measured on set KPI’s such as outbound calls, call conversion etc…
  • Number and type of accounts handled and value of the accounts e.g. Managed 100 SME/Corporate/Multinational accounts worth over €2m
  • Products/Brands sold e.g. Sold complete solutions to clients including…
  • The average length of sales cycle e.g. managed the end-to-end sales cycle and client relationship from 2 weeks up to 3 months
  • The average value of deals/contracts e.g. Responsible for selling contracts with a value of €10,000- €100,000
  • Existing Accounts vs New Business “ how much of your role involved account management vs account acquisition
  • Supervisory responsibilities, who you reported to and any direct reports
  • Budget, P&L responsibility


  • Achieved 115% of target year 1, 127% target year 2 etc.
  • Increased revenue by 15% in 6 months
  • Big wins e.g. Acquired new accounts X & Y worth €x, Grew account from a value of €x to €x in 2 years
  • Awards won, special acknowledgements, promotions, projects


Along with your schooling include any sales training and certifications. Constantly educating yourself and improving on your skill-set while working will have the approval and admiration on any potential employer. Consider improving on your experience with industry backed qualifications if you haven’t already done so.

Handy Buzzwords

Solution selling, relationship building, contract management, relationship sales, customer service, customer relations, territory expansion, communication skills, consultative sales, strategic selling, product marketing, negotiating and closing, channel sales, B2B/B2C, lead generation, call conversion, OEMs, VARs, KPI’s, CRM, new business development, sales presentations, meeting and exceeding sales quotas, trend analysis, outside sales, inside sales, direct sales, hunter, sales expansion, forecasting, budget, P&L, profit margin.