Include your total years of sales experience, industries you’ve worked in and show some personality.Include a couple of outstanding sales achievements. This is the first thing the Hiring Manager will read so be engaging, 4-5 lines is plenty!
Job specs often stipulate that you have a ‘proven track record in sales’ – you know you can sell so prove it!
Include the employer name, dates, job title, responsibilities and achievements. Provide specific and measurable details, quantify everything you’ve done as numbers are easier to scan than words. Specify what you sold, who you sold to and how much you sold? Here’s a few ideas:
Sales targets e.g. Responsible for a revenue target of €1.5m annually
KPI’s e.g. Measured on set KPI’s such as outbound calls, call conversion etc…
Number and type of accounts handled and value of the accounts e.g. Managed 100 SME/Corporate/Multinational accounts worth over €2m
Products/Brands sold e.g. Sold complete solutions to clients including…
Average length of sales cycle e.g. managed the end-to-end sales cycle and client relationship from 2 weeks up to 3 months
Average value of deals/contracts e.g. Responsible for selling contracts with a value of €10,000- €100,000
Existing Accounts vs New Business “ how much of your role involved account management vs account acquisition
Supervisory responsibilities, who you reported to and any direct reports
Budget, P&L responsibility
ACHIEVEMENTS (THIS IS YOUR CHANCE TO SHINE!)
Achieved 115% of target year 1, 127% target year 2 etc.
Increased revenue by 15% in 6 months
Big wins e.g. Acquired new accounts X & Y worth €x, Grew account from a value of €x to €x in 2 years
Awards won, special acknowledgements, promotions, projects
Along with your schooling include any sales training and certifications. Constantly educating yourself and improving on your skill-set while working will have the approval and admiration on any potential employer. Consider improving on your experience with industry backed qualifications if you haven’t already done so.
Solution selling, relationship building, contract management, relationship sales, customer service, customer relations, territory expansion, communication skills, consultative sales, strategic selling, product marketing, negotiating and closing, channel sales, B2B/B2C, lead generation, call conversion, OEMs, VARs, KPI’s, CRM, new business development, sales presentations, meeting and exceeding sales quotas, trend analysis, outside sales, inside sales, direct sales, hunter, sales expansion, forecasting, budget, P&L, profit margin.