SEO Specialist (Technical or Content)

The primary role of the Technical/Content SEO Specialist is to analyse and execute search engine optimization campaigns for the business. The Technical/Content SEO Specialist works closely with the Product Manager, Content Team, UX and Web Developers to consistently improve ROI.

Responsibilities:

• Work in a cross-functional product team to make sure SEO is considered in all decisions
• Planning with Product, UX and Development team
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• On-page SEO optimizations
• Keyword, market and competitive research
• Help manage teams high level goal targets
• Strategic planning with content team
• QA / Audit all new product feature launches for SEO
• Track and report SEO progress and fluctuations to SEO lead and management
• Optimize copy and landing pages for search engine optimization
• Research and implement search engine optimization recommendations
• Develop and implement link building strategy
• Work with editorial and content teams to drive SEO in content creation and content programming

Requirements:

• Proven technical/content SEO experience
• Experience conducting detailed competitor analysis and market entry research
• Data driven thinking as this is a very technical and data rich environment
• In-depth experience with common SEO tools i.e. Google Analytics, Google Search Console, SEMrush, Ahrefs, Majestic, Moz, DeepCrawl, Screaming Frog
• Knowledge of ranking factors and search engine algorithms
• Experience working in the digital marketing and SEO industry
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in SEO and UX
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Next Steps:

Should this position be of interest to you please forward your CV to Shane Esler, Head of Digital at Next Generation Recruitment (shane.esler@nextgeneration.ie) or alternatively call me on my direct dial 01 960 9997.

Next Generation are specialists in Engineering, Data Science, Digital, Finance, IT Contract, IT Permanent, Life Sciences, Supply Chain, Procurement and Operations

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