Why Content Strategists Need To Understand UI & UX There’s nothing new about content marketing. Storytelling, as we know, is as old as humankind itself. Brands have been weaving stories around their goods and services since time began. Or, at least as early as 1732, when Benjamin Franklin began publishing the yearly Poor Richard’s Almanac to prom...
5 Benefits from Training Your Employees to Write Professionally For fresh graduates, the next big step to take is to look for a job. However, many individuals face a huge skills gap between college and the actual work environment. According to a 2016 survey, 44...
How to Use Automation to Deliver Personalised Cross Channel Content A channel is any route your business can take to reach a customer. This includes: ● Your Website ● Direct Mail ● Emails ● Social Media ● PPC advertising ● Online Catalogs ● Print Advertising ● Radi...
7 Leadership Techniques For Building High-Performing Teams At some point in your career, it’s likely you will be part of a great team that gets you excited about going to work every morning, motivates you to accomplish goals, and helps to inspire you to become better at your job. The feeling of belonging to a group that has your back no matter what the s...
How To Beat Imposter Syndrome And Embrace Everything You Deserve Are you questioning the successes you’ve had in your career? Is it your new job title, a senior-level meeting you have been invited to attend by management, or a particularly difficult project that you have been tasked to take the lead on? It may come as a surprise that many high achievers share ...
5 Simple Ways To Improve Your LinkedIn Profile Today When was the last time you stopped and took a moment to improve your LinkedIn profile? Like most people, you have probably ignored it as you may not be looking for a job at the moment. Sure, you add people you meet at networking events, accept connection invites from those working in the same ind...
