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Gamification

Gamification Marketing: Trend Or The Best Technique Ever?

What is gamification? Before we start our small trip into realizing the power of gamification, let’s start with the basics and stop feeling like amateurs! Gamification is the process of applying and implementing gaming principles and processes into non-gaming activities. It’s not just about...
Dream Job Blog

Putting The Dream Job Myth into Perspective

The idea of a dream job was first conceived by Confucius, the Chinese politician and philosopher, millennia ago. “Choose a job you love, and you will never have to work a day in your life”, he said. This quote has proven itself to have stood the test of time, and here we are in 2020 still want...
Love Data Science

The Role of Data Scientists in Bringing Businesses Closer to Customers

So, you’re thinking about becoming a data scientist. That’s not a bad idea at all. In fact, that might be one of the best decisions you’ll ever make. A data scientist is in the top 3 best jobs in the U.S., with a median base salary of more than $107,000 and decent job satisfaction levels...
You Got This

How To Manage Job Stress Before it Manages You

Stress is inherent in just about every aspect of our lives. That’s not necessarily a bad thing. Stress can be a great motivator. Many of us could probably attest to the experience of using an impending deadline to deliver our best performance ever. But too much stress is certainly not a goo...
Aoife Mc Ilraith Interview

Spotlight: Aoife McIlraith | Irish Digital Marketing Leaders

Digital Marketing Leaders is an interview series where we chat with digital marketers to get a glimpse into their careers and gain a unique insight into how they're building cutting edge customer experiences. In this edition of the series, we shine the light on Aoife McIlraith, a Global Search & ...